Renault
Suite Megane Grand Coupè
Year:
2018
Type:
Activation
Renault Megane: A car so spacious that we launched it as a hotel suite during the week when Milan needs hotel rooms the most; Design Week.
BACKGROUND
The Milan Design Week attracts more visitors each year.
In 2016 it reached 372,000 attendees, and in 2017 it was set to hit a new record. Making it impossible for anyone to find a place to stay in the city.
IDEA
To show the elegance and roominess of the New Renault Mégane Grand Coupé, we turned it into a real 5-star hotel suite, that people could actually book and sleep in.
The suite was placed in a glass structure right at the heart of the event, and everyone could get the chance to spend a night there, just booking it through the website.
