For Heineken’s 150th anniversary, we ditched the usual brand nostalgia and leaned into what people actually cared about: good times. Since no one spells Heineken right anyway, we turned those misspellings into a global rebrand—releasing 300M+ bottles (and counting) with every possible mispronunciation. A full-scale activation across TV, OOH, social, and brand collabs (Adidas, Monopoly, MSGM) made the campaign impossible to ignore. The result? A 32% sales boost, +354% brand recall, and the most successful PR launch in Heineken’s history.