Desperados
Desperados
Guao Guao
Guao Guao
Year:
2025
Type:
Integrated Campaign
To tell the world Desperados is the beer with the Latin vibe, a commercial wasn’t enough, so we dropped a full reggaeton hit instead.
To tell the world Desperados is the beer with the Latin vibe, a commercial wasn’t enough, so we dropped a full reggaeton hit instead.
To tell the world Desperados is the beer with the Latin vibe, a commercial wasn’t enough, so we dropped a full reggaeton hit instead.
OOH
PRODUCT
Latin Vibe is why they call us Desperados—so we couldn’t stay quiet. To get the whole world vibing, we slid into the DMs of Ovy On The Drums and Micro TDH, two masters of Latin beats. From there, the magic happened. Together, we created “Guao Guao”, an infectious anthem that turned the Latin Vibe into a global movement.But the vibe didn’t stop at the music. We completely rethought the photography style, redefining both lifestyle and product visuals to capture the energy, warmth, and boldness of the Latin spirit. The track launched with high-energy content and immersive activations, inviting audiences everywhere to hit play and feel the beat.
Latin Vibe is why they call us Desperados—so we couldn’t stay quiet. To get the whole world vibing, we slid into the DMs of Ovy On The Drums and Micro TDH, two masters of Latin beats. From there, the magic happened. Together, we created “Guao Guao”, an infectious anthem that turned the Latin Vibe into a global movement. But the vibe didn’t stop at the music. We completely rethought the photography style, redefining both lifestyle and product visuals to capture the energy, warmth, and boldness of the Latin spirit. The track launched with high-energy content and immersive activations, inviting audiences everywhere to hit play and feel the beat.
Credits
Director
:
BRADLEY & PABLO
Photographer
:
Lou Escobar
Product Photographer
:
Jaime Salom
