Desperados, a beer with tequila famous for wild parties, faced a challenge: European Gen Z goes out less, stays online more, and struggles to let loose. Meanwhile, in Latin America, Gen Z still embraces the party spirit, fueled by the Latin vibe. Desperados brought a piece of Latin vibe to Europe, dropping an original reggaeton track with Grammy-winning producer Ovy on the Drums and Venezuelan star Micro TDH. The official music video, directed by the team behind Rosalía’s clips, brought the vibe to life visually helping build momentum for the track.The campaign launched in February 2025 and quickly took off. Within weeks, Guao Guao broke into Apple Music’s Top 10 in 23 countries, landed on Steve Aoki’s playlist, inspired over 90 remixes, and earned an official Latin Grammy selection. Desperados isn’t just advertising anymore - it’s becoming part of culture.