To celebrate the return to normal life after the pandemic, Heineken launched A Lockdown Love Story, a film about two people who form a deep connection during quarantine. The challenge was to capture an intimate relationship despite the physical distance, so we used real phones to film their growing bond, keeping the experience raw and authentic. This approach mirrored how people communicated during lockdown and brought a genuine, immersive quality to the film.

The cinematography had a vibrant, colorful tone, symbolizing how falling in love can make even the most ordinary moments feel special. The visual style was designed to evoke the emotions of reentering the world after isolation—exciting, overwhelming, and full of potential.

The campaign reached key markets emerging from lockdown, especially in Asia, and resonated with global audiences. It highlighted the excitement of reconnecting in person and the joy of returning to social spaces like bars. A Lockdown Love Story not only celebrated the reopening of bars but also captured the universal thrill of going back to real-life experiences, with impressive results: high engagement and positive feedback across social media platforms.