Tampax

Tampax takes a stand with its #decidoio campaign, in collaboration with Publicis Italia, celebrating women's strength in facing daily stereotypes and societal prejudices. The campaign’s core message is clear: women can do anything they want, even when life feels more complicated. Tampax has always been there to help women feel free to make their own choices, no matter the obstacles they face, even during moments that society often deems limiting, like their period.

The film portrays real moments where women assert their choices, unbothered by judgment or criticism from those around them. It's a celebration of their power, autonomy, and refusal to be defined by others. Produced by Groelandia and directed by Edoardo Lugari, this campaign embodies the bold stance that Tampax has always taken in supporting women’s freedom and empowering them to live life on their own terms.