"Prove Yourself Wrong" is all about pushing athletes to break through self-doubt and discover their true potential.

The core of the campaign focuses on the resilience athletes need to overcome those moments of mental and physical struggle during their workouts.

It captures the tension and effort when the body feels pushed to its limits, then shifts to the sense of accomplishment and strength that follows once they push through.

The campaign’s strategy included TV, digital platforms, social media, and Spotify, targeting key moments in an athlete's training, especially during intense workout sessions. With a special focus on younger audiences, Powerade used these touchpoints to engage athletes where they are most present, reinforcing the idea that, with persistence and Powerade by their side, athletes can prove themselves stronger than they ever imagined.